Liberty, the international brand with South African roots and a growing presence across Africa, commemorates 60 years in business this year. Since its inception in 1957, the company’s mission has been to understand clients’ financial needs and to provide solutions to transform their lives through financial freedom.


Nedbank has a long, proud history that spans over 125 years. But with advances in the technological era together with a proud new positioning, the bank decided to complete the picture by revisiting their brand recently - to ensure that they are still able to leverage future mediums and the fast-changing consumer landscape.

Old Mutual

In June 2017 the 50-year old insurance brand, Mutual & Federal, changed its name to Old Mutual Insure. The rebrand supports the goal of parent company, Old Mutual, to become a fully integrated financial services provider, allowing the group to fully integrate its customer value proposition across the banking, insurance, savings and risk needs of its customers. The rebrand also allows the insurance arm of the group to offer a short-term proposition to the market as Old Mutual rolls outs its plan to be a financial services champion for Africa.


MarkLives serves up a trade-media success story in a time where media organsiations have been actively divesting from journalism.


Mutual Assurance Society and funeral service provider AVBOB’s sponsorship of a Poetry Project in 11 official languages is a rare feat – not quite advertising, not quite marketing, yet wholly and wholeheartedly committed to the organization’s core target markets in their hour of need and in their language of choice.


The Thornybush Collection, a portfolio of luxury four and five star lodges and wildlife camps situated in the 14 000-hectare game rich Thornybush Private Nature Reserve and the Sabi Sand Reserve, is well aware that a unique bushveld experience, comfortable luxury accommodation and a high quality dining experience need to be considered hygiene factors and that to differentiate the brand it needs to go further.


Over the past six years, Momentum has researched what constitutes Financial Wellness in South African households, in order to make good on its pay-off line, ‘For your financial wellness’.


Samsung makes an intense effort to research, understand and listen to consumers so that the brand has an intrinsic understanding of what consumers want and need. This enables them to ensure that these needs are matched by product offering. In turn, the brand finds touch points to communicate how to work smarter, live better and create a greener tomorrow to the benefit of all South Africans.

Cell C

The Cell C Consumer Champion brand positioning evolved in 2017 to include the campaign line of ‘Connect Your Way’; an insight derived from understanding and empowering modern-day consumers and providing them with the products and services to connect to their world as and when they want to.


The South African Airways Group is made up of South African Airways (which includes SAA Cargo and Voyager), SAA Technical, Air Chefs and Mango.


Sanlam understands the importance of an ownable brand purpose, one that sets out how you intend to change the world for the better. It is not about the products you sell or the services you offer, it’s about the reason your brand exists, about what it does to make a difference in the lives of the people and the communities it serves.

Alexander Forbes

As a world-class financial services company committed to providing customers with peace of mind by securing their financial well-being for a lifetime, Alexander Forbes specialises in employee benefits and investments, as well as short-term and long-term insurance, providing financial advice, risk management and administration solutions to companies, individuals, the government, parastatals and union bodies.


The “let’s fix our sh*t” campaign may have started life as a broad statement about South African resilience but it quickly became a tool for Nando’s to ask themselves where they, starting in their own business, could do things better.


Absa understands the profound impact that sports, arts and culture can have on a nation collectively and on individuals.


As a cherished icon, trusted friend and beloved family favourite…South Africa’s number one sugar brand, Huletts, has been sweetening the lives of consumers for over 120 years.


MiWay Insurance Limited (‘MiWay’) is a direct short-term insurer and a financial services company, offering customers a range of short-term insurance products including motor, household, homeowners and business insurance. MiWay is wholly owned by Santam, a blue-chip JSE-listed company.

Swarm Digital

Swarm Digital prides itself in delivering innovative solutions across development work, CRM, digital and direct marketing