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Cell C – Brands & Branding 2017

The Cell C Consumer Champion brand positioning evolved in 2017 to include the campaign line of ‘Connect Your Way’; an insight derived from understanding and empowering modern-day consumers and providing them with the products and services to connect to their world as and when they want to.

Alexander Forbes – Brands & Branding 2017

As a world-class financial services company committed to providing customers with peace of mind by securing their financial well-being for a lifetime, Alexander Forbes specialises in employee benefits and investments, as well as short-term and long-term insurance, providing financial advice, risk management and administration solutions to companies, individuals, the government, parastatals and union bodies.

Sanlam Blue Ladder Schools

Sanlam believes that every child has the power to change the world. And that it’s our responsibility to enable them to do so by giving them the very best start in life. In line with its ‘for generations to come’ centenary theme, Sanlam drove awareness of its Blue Ladder Schools project: a Sanlam Foundation initiative that helps children ‘learn what they can learn so that they can be what they want to be’.

Sanlam – Brands & Branding 2017

Sanlam understands the importance of an ownable brand purpose, one that sets out how you intend to change the world for the better.

AVBOB – Brands & Branding 2017

Mutual Assurance Society and funeral service provider AVBOB’s sponsorship of a Poetry Project in 11 official languages is a rare feat – not quite advertising, not quite marketing, yet wholly and wholeheartedly committed to the organization’s core target markets in their hour of need and in their language of choice.

Absa – Brands & Branding 2017

Absa understands the profound impact that sports, arts and culture can have on a nation collectively and on individuals.

Thornybush – BRANDS & BRANDING 2017

The Thornybush Collection, a portfolio of luxury four and five star lodges and wildlife camps situated in the 14 000-hectare game rich Thornybush Private Nature Reserve and the Sabi Sand Reserve, is well aware that a unique bushveld experience, comfortable luxury accommodation and a high quality dining experience need to be considered hygiene factors and that to differentiate the brand it needs to go further.

Huletts – Brands & Branding 2017

As a cherished icon, trusted friend and beloved family favourite…South Africa’s number one sugar brand, Huletts, has been sweetening the lives of consumers for over 120 years.

Nando’s – Brands & Branding 2017

Nando’s in South Africa finds itself in a unique position within the food service industry. It is neither a strictly fast food outlet such as KFC and McDonald’s; nor a pure casual dining destination such as Wimpy or Spur. It finds itself straddling both these categories in a unique ‘fast casual’ dining space in which it offers both a sit-down experience as well as take-away food services (including delivery and drive-through).

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