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Thornybush – Brands & Branding 2018

A brand that has long understood how important the overall guest experience is and how this ultimately impacts brand reputation is the Thornybush Collection. Offering a total of 12 lodges, 11 of which are located in the Thornybush Private Nature Reserve situated close to Hoedspruit and one in the northern region of the Sabi Sand, the Collection has long prided itself on offering an outstanding bush experience and sets as its objective the aim of consistently exceeding guests’ expectations.

Alexander Forbes – Brands & Branding 2018

At Alexander Forbes, the customer sits at the centre of the brand’s Ambition 2022 strategy, strategy that aims to deliver on the brand’s promise… securing your financial well-being for a lifetime.

Vodacom – Brands & Branding 2018

As a business designed to connect people today for a better tomorrow, Vodacom’s purpose-driven brand constantly strives to make internet access available to all and bridge the digital divide in the communities it serves.

Cell C – Brands & Branding 2018

It’s been a notably successful year for Cell C, with the brand celebrating a host of accolades across a number of areas.

White Star – Brands & Branding 2018

White Star’s unwavering commitment to serving the needs of its consumers, since its launch in 1999, is the reason fora product that never compromises on quality and isin line with needs of consumers to make healthier food choices, using as little additives and preservatives as possible, if any.

MTN – Brands & Branding 2018

Having being voted as the Most Valuable Brand in South Africa by Brand Finance for three consecutive years is a remarkable achievement, but doubling this achievement by winning the prestigious world branding awards for two consecutive years, and topping it off by securing a backstage pass to join an elite league of Forbes 500 companies is indeed impressive.

Nando’s – Brands & Branding 2018

Last year Nando’s celebrated 30 years of firing up South African conversations with advertising that taps into the social quirks that make this country unique.

Absa – Brands & Branding 2018

How does a bank deal with its major shareholder dramatically reducing its investment, and with the prospect of re-branding not just across a country – but across an entire continent? And all this, within just one year?

Cell C – Brands & Branding 2017

The Cell C Consumer Champion brand positioning evolved in 2017 to include the campaign line of ‘Connect Your Way’; an insight derived from understanding and empowering modern-day consumers and providing them with the products and services to connect to their world as and when they want to.

Alexander Forbes – Brands & Branding 2017

As a world-class financial services company committed to providing customers with peace of mind by securing their financial well-being for a lifetime, Alexander Forbes specialises in employee benefits and investments, as well as short-term and long-term insurance, providing financial advice, risk management and administration solutions to companies, individuals, the government, parastatals and union bodies.

Absa – Brands & Branding 2017

Absa understands the profound impact that sports, arts and culture can have on a nation collectively and on individuals.

Thornybush – BRANDS & BRANDING 2017

The Thornybush Collection, a portfolio of luxury four and five star lodges and wildlife camps situated in the 14 000-hectare game rich Thornybush Private Nature Reserve and the Sabi Sand Reserve, is well aware that a unique bushveld experience, comfortable luxury accommodation and a high quality dining experience need to be considered hygiene factors and that to differentiate the brand it needs to go further.

Nando’s – Brands & Branding 2017

Nando’s in South Africa finds itself in a unique position within the food service industry. It is neither a strictly fast food outlet such as KFC and McDonald’s; nor a pure casual dining destination such as Wimpy or Spur. It finds itself straddling both these categories in a unique ‘fast casual’ dining space in which it offers both a sit-down experience as well as take-away food services (including delivery and drive-through).

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